|Welcome to the BWC SA Website!|
Dec 2014 : With immediate effect, Beauty Without Cruelty will take legal action against any company found to be falsely using the logo, or claiming to be endorsed. We charge NOTHING whatsoever for this service. There is no excuse for any SA company claiming humane status not to be audited and endorsed by BWC, a recognised authority. It does not matter what they claim it is what they prove! If it's not on the list, it's not okay.
BWC CELEBRATES 40 YEARS - 1975 TO 2015
COSMETIC TESTING PETITION - PLEASE DOWNLOAD AND HAVE FILLED
We want to bring about change in South Africa, regarding the testing of cosmetics and personal care, using animals who suffer in cruel experiments and are routinely injected, gassed, force-fed and killed. We believe this is both unnecessary and ethically unacceptable. Modern technology and up to date non-animal methods are available, which are more reliable, faster and are cheaper than the animal tests they replace. The European Union, India, Israel and now Brazil ( is working toward this) have all banned animal testing, proving it is possible to have a thriving cosmetics industry without cruel animal tests.
Beauty Without Cruelty is an animal rights organisation with a primary objective to educate and inform the public about the exploitation, abuse and suffering of animals and to offer humane, non-animal alternatives to replace cruel and harmful lifestyle choices. The focus is on the use of animals in research, however through peaceful and lawful means, we expose and oppose all cruelty to animals and will lobby national, provincial and local government in this regard.
BWC, while promoting veganism as the ultimate expression of compassionate living, is not exclusively a vegan organisation. We recognise that the approved guide is the one vehicle every consumer can use to start making kinder choices, with the hope that this will increase curiosity into making compassionate choices for everyday living by reducing and eliminating animal products on plates, as clothing, as decor or entertainment.
BEAUTY WITHOUT CRUELTY POLICY
Animal Rights: Animals have natural rights which must be acknowledged in South African law; these include the right to freedom from unnaturally induced pain; the right to shelter; the right to nourishment; the right to indulge their natural instincts; the right to freedom of movement and most importantly, the right to exist. Animals have intrinsic worth and their value should not be based on their usefulness to humans. BWC supports the rights of animals and will work forcefully to obtain such rights on behalf of animals.
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