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Dec 2014 : With immediate effect, Beauty Without Cruelty will take legal action against any company found to be falsely using the logo, or claiming to be endorsed. We charge NOTHING whatsoever for this service. There is no excuse for any SA company claiming humane status not to be audited and endorsed by BWC, a recognised authority. It does not matter what they claim it is what they prove! If it's not on the list, it's not okay.
BWC CELEBRATES 40 YEARS - 1975 TO 2015
Join us at Backsberg Estate Cellars at the foothills of the Simonsberg Mountains for a glittering event to celebrate Beauty Without Cruelty’s 40th anniversary Fridy 19 June 2015.
The evening will begin with a wine-tasting. Backsberg Estate Cellars' award-winning wines are known not only for their structure and finesse, but also for their range and drinkability. Backsberg was chosen as one of the Top 100 wineries of the Year by Wine and Spirits Magazine in New York. In April this year, Michael Back of Backsberg Estate was awarded the Lifetime Achievement Award for his contribution to the environment, sustainability, ethical practices and education. Backsberg was also awarded the Amorim Sustainability Award for wine at the annual The Drinks Business Green Awards Ceremony. To complement their wines, a delectable selection of canapés will be served. The chef is Wynand du Plessis, the youngest chef ever to represent South Africa at the Culinary World Cup, and trained at the prestigious Five Star Carlton Hotel in Johannesburg. The menu will include such culinary delights as Slow Braised Aubergine and Sultana Imam Beyaldi; Wild Mushroom, Caramelised Onion and Sage Empanadas; and a host of other canapés and sweet treats.
To complete the experience, award-winning acoustic guitarist, Steve Newman, will captivate and enthral you. Steve Newman, an icon in South African musical circles, was a founder member of the popular African group Tananas that went on to become a staple of Peter Gabriel’s global WOMAD festivals. Steve has collaborated with international artists such as Paul Simon, Sting, and Youssou N’Dour, and has some 20 albums under the belt.
The Parlotones frontman, Kahn Morbee needs no introduction to South African audiences. In 1999, Kahn formed The Parlotones, a rock quartet which has attained a global following, from headlining the 20,000-seater Coca Cola Dome to the 2010 FIFA World Cup Kick-off Concert to an audience of a billion. They have achieved multi-platinum selling status and have received numerous awards. They are also spokespersons for both Live Earth and Earth Hour, along with, amongst others, Archbishop Emeritus Desmond Tutu. KAHN recently launched his solo career and with his compelling stage personality and a reputation for enthralling audiences, KAHN’s solo career is set to follow the same successful path as the Parlotones. KAHN's first solo album, SALT was released in February 2015. Join KAHN for a concert that will rock your world!
Our first billboard in South Africa is seen by thousands daily!
We want to bring about change in South Africa, regarding the testing of cosmetics and personal care, using animals who suffer in cruel experiments and are routinely injected, gassed, force-fed and killed. We believe this is both unnecessary and ethically unacceptable. Modern technology and up to date non-animal methods are available, which are more reliable, faster and are cheaper than the animal tests they replace. The European Union, India, Israel and now Brazil ( is working toward this) have all banned animal testing, proving it is possible to have a thriving cosmetics industry without cruel animal tests.
Beauty Without Cruelty runs a progressive educational programme, aimed at informing people about the suffering of animals and has initiated a number of campaigns, which focus on exposing animal abuse, specifically in the areas of vivisection in South Africa, cosmetic testing, the exploitation of wildlife and in factory farming. Methods used to draw the public’s attention to these issues also include legal intervention, protests, lobbying central, regional and local government and other peaceful means
BEAUTY WITHOUT CRUELTY POLICY
Animal Rights: Animals have natural rights which must be acknowledged in South African law; these include the right to freedom from unnaturally induced pain; the right to shelter; the right to nourishment; the right to indulge their natural instincts; the right to freedom of movement and most importantly, the right to exist. Animals have intrinsic worth and their value should not be based on their usefulness to humans. BWC supports the rights of animals and will work forcefully to obtain such rights on behalf of animals.
SEE OUR TV ADVERT HERE; Press the RETURN KEY to come back to this page after viewing.
A LIFE CONNECTED
It is a short, to the point, and fact-based look at the environmental and global implications of an animal- based diet. You won’t see graphic images of animal cruelty during this video and the facts presented are sound. If you want to check out Non-Violence United’s sources, go to www.nonviolenceunited.org/veganvideo.html. At the bottom of that page, there is a link where you can download a detailed transcript of the movie as a PDF, complete with a bibliography and an explanation of how they calculated the statistics cited during the movie.
EMPOWER YOURSELF – WHAT YOU CAN DO
SCHOOL GOERS / STUDENTS
The movie is short (43 minutes) to the point and amazingly effective at sharing its message. Eddie shares information about the fur trade in a way that is so matter of fact, it is like he is describing to you how peanut butter and jelly sandwiches are made. Because the movie isn't overly graphic or overly sensationalistic, you stay in the room, physically and emotionally, with the images and the information about the fur trade that may or may not be new to you.
Here is a link to watch the movie in its entirety online.
Powerful, informative and thought-provoking, EARTHLINGS is by far the most comprehensive documentary ever produced on the correlation between nature, animals, and human economic interests. We recommend parental guidance for those under 18.