Minimum Number of Animals Slaughtered By The Meat, Dairy and Egg Industries Alone Since You Clicked On This Page:
0 marine animals 0 chickens 0 ducks 0 pigs 0 rabbits 0 turkeys 0 geese 0 sheep 0 goats 0 cows and calves 0 rodents 0 pigeons and other birds 0 buffaloes 0 dogs 0 cats 0 horses 0 donkeys and mules 0 camels and other camelids
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"The animals you say were ‘sent’ For man’s free use and nutriment. Pray, then, inform me, and be candid Why came they aeons before Man did, To spend long centuries on earth Awaiting their devourer’s birth? Those ill-timed chattels, sent from heaven, Were, sure, the maddest gift e’er given – ‘sent’ for man’s use (can man believe it?) when there was no man to receive it!" Henry S. Salt 1851 – 1939
Welcome to the BWC SA Website!
Dec 2014 : With immediate effect, Beauty Without Cruelty will take legal action against any company found to be falsely using the logo, or claiming to be endorsed. We charge NOTHING whatsoever for this service. There is no excuse for any SA company claiming humane status not to be audited and endorsed by BWC, a recognised authority. It does not matter what they claim it is what they prove! If it's not on the list, it's not okay.
Our first billboard in South Africa is seen by thousands daily! Please help us continue our outreach, donate today.
We want to bring about change in South Africa, regarding the testing of cosmetics and personal care, using animals who suffer in cruel experiments and are routinely injected, gassed, force-fed and killed. We believe this is both unnecessary and ethically unacceptable. Modern technology and up to date non-animal methods are available, which are more reliable, faster and are cheaper than the animal tests they replace. The European Union, India, Israel and now Brazil ( is working toward this) have all banned animal testing, proving it is possible to have a thriving cosmetics industry without cruel animal tests.
While we explore other avenues, PLEASE print out the sheet, and have it filled. Post back to the address on the form by 1 Dec 2014. The SA govt does not accept on-line petitions. Thank you for your enthusiasm and attention.
Beauty Without Cruelty is an animal rights organisation with a primary objective to educate and inform the public about the exploitation, abuse and suffering of animals and to offer humane non-animal alternatives to replace cruel and harmful lifestyle choices. Through peaceful and lawful means, we expose and oppose all cruelty to animals and will lobby national, provincial and local government in this regard.
Beauty Without Cruelty runs a progressive educational programme, aimed at informing people about the suffering of animals and has initiated a number of campaigns, which focus on exposing animal abuse, specifically in the areas of vivisection in South Africa, cosmetic testing, the exploitation of wildlife and in factory farming. Methods used to draw the public’s attention to these issues also include legal intervention, protests, lobbying central, regional and local government and other peaceful means
Sentience: The word “sentience” means “one who has the faculty of sensation and perception”, meaning to have the ability to “feel” physically and emotionally. Animals are sentient beings, although they are presently legally classified in South Africa as “things” or moveable property and BWC believes that this archaic, unjust, legal status must be changed before any worthwhile protective legislation can be passed. This link provides scientific articles on sentience wrt several species and makes for interesting reading!
Animal Rights: Animals have natural rights which must be acknowledged in South African law; these include the right to freedom from unnaturally induced pain; the right to shelter; the right to nourishment; the right to indulge their natural instincts; the right to freedom of movement and most importantly, the right to exist. Animals have intrinsic worth and their value should not be based on their usefulness to humans. BWC supports the rights of animals and will work forcefully to obtain such rights on behalf of animals.
Ethical living: Veganism is the only dietary option in keeping with the concept of animals having rights. So-called free-range farming only offers temporary relief from suffering for farm animals by providing better living conditions, in comparison to the cruel battery system, but their births and deaths are as cruel and unacceptable as that of their factory farmed cousins! Living without cruelty should be the aim of all caring people and BWC aims to provide credible information to enable them to make informed lifestyle choices.
Education: Humane education is the key to changing people’s attitudes towards animals; they have lives that are meaningful to them and although they may be different from humans, that does not mean they are inferior! All life is valuable and BWC promotes respect and consideration for all species, including invertebrates. BWC will work with other organisations on educational programmes designed to encourage compassion, respect and care for animals especially in young people, which will in turn lead to a the humane treatment of humans and a more compassionate society.
It is a short, to the point, and fact-based look at the environmental and global implications of an animal- based diet. You won’t see graphic images of animal cruelty during this video and the facts presented are sound. If you want to check out Non-Violence United’s sources, go to www.nonviolenceunited.org/veganvideo.html. At the bottom of that page, there is a link where you can download a detailed transcript of the movie as a PDF, complete with a bibliography and an explanation of how they calculated the statistics cited during the movie.
EMPOWER YOURSELF – WHAT YOU CAN DO
Make yourself aware of animal abuse that happens on daily basis, right around you, here in South Africa
Be active; write letters to magazines, newspapers, contact your local MP or MEC
Start your own campaign or project
Use only BWC approved skin care and cosmetics. See our guide on the downlaods page.
If you are currently a meat eater, start your journey toward living a cruelty free life and support the Meat Free Monday campaign. Organise Meat Free Mondays at your work. Visit www.supportmfm.co.za for information and ideas. You can work towards eliminating all animal produce from your life.
Save animals lives directly ; avoid consuming or wearing animals
Reject the ‘commodity’ status of animals (for example fur, leather seats in cars, porcupine quill lampshades, expensive ‘luxury / gourmet’ animal menu options)
Commit to non–violence
Suggest friends have birthday parties around ‘kind’ food. Instead of presents, guests could donate to an animal shelter or organization of your choice.
Organize a poetry competition for your class or grade using the theme Animal Sentience. Beauty Without Cruelty would help with setting up the rules and judging the competition.
As part of your journey toward living a cruelty free life, start by support the Meat Free Monday campaign. Introduce a vegetarian / vegan day at school. Visit www.supportmfm.co.za and see the Meat Free Monday page for information and ideas. For meat eaters this can be the first step toward eliminating all animal produce from your life, .
Organise a photographic or art competition for your class / grade / school club entitled Animal Moods. Beauty Without Cruelty would help with setting up the rules and judging the competition
Organise a class assembly around a poetry reading or drama production on animals
Ask the tuck-shop if they will provide tasty vegetarian or vegan options
The Witness is a documentary that follows the transformation of Brooklyn born Eddie Lama to an impassioned animal advocate. As the story begins, Eddie is unaffected and uninterested in animals of any kind...companion or otherwise. He offers to pet sit for the kitten of a beautiful woman he would like to snag a date with. This small self serving act will prove to change his life and the lives of those around him forever. Eddie befriends this kitten as if seeing or experiencing an animal for the very first time. He is bewildered by its capacity for fear, love and trust.
The movie is short (43 minutes) to the point and amazingly effective at sharing its message. Eddie shares information about the fur trade in a way that is so matter of fact, it is like he is describing to you how peanut butter and jelly sandwiches are made. Because the movie isn't overly graphic or overly sensationalistic, you stay in the room, physically and emotionally, with the images and the information about the fur trade that may or may not be new to you.
Here is a link to watch the movie in its entirety online. http://www.tribeofheart.org/sr/sr_witscreeningroom_english.htm
EARTHLINGS is a feature length documentary. With an in-depth study into pet stores, puppy mills and animals shelters, as well as factory farms, the leather and fur trades, sports and entertainment industries, and finally the medical and scientific profession, EARTHLINGS uses hidden cameras and never before seen footage to chronicle the day-to-day practices of some of the largest industries in the world, all of which rely entirely on animals for profit.
Powerful, informative and thought-provoking, EARTHLINGS is by far the most comprehensive documentary ever produced on the correlation between nature, animals, and human economic interests. We recommend parental guidance for those under 18.
There are many worthy animal rights films available, but this one transcends the setting. EARTHLINGS cries to be seen. The film is narrated by Academy Award nominee Joaquin Phoenix (GLADIATOR) and features music by the critically acclaimed platinum artist Moby
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